Adobe Analytics

Website

business.adobe.com

Pricing URL

-

$ Details

-

Release Date

-

Categories

#Analytics #Web Analytics #Privacy #Open Source

Glass Analytics

Website

glassanalytics.com

Pricing URL

Official Glass Analytics Pricing

$ Details

paid Free Trial $7.5 / Monthly (Plans starting at $7.50/mo for 10,000 pageviews)

Release Date

2024 November

Categories

#Analytics #Website Analytics #Web Analytics #Marketing Analytics #Heatmaps #Revenue Analytics

Startup details

Country

United Kingdom

State

London

City

London

Founder(s)

Chris Muktar

Employees

1 - 9

Adobe Analytics features and specs

• Comprehensive Data Collection
  Adobe Analytics offers robust data collection capabilities, allowing businesses to gather data from multiple channels and touchpoints for comprehensive analysis.
• Advanced Segmentation
  The platform offers advanced segmentation tools that enable users to create detailed, custom segments for more targeted analysis and insights.
• Real-Time Analytics
  Adobe Analytics provides real-time data processing, allowing businesses to make timely decisions based on the most up-to-date information.
• Customizable Dashboards
  Users can create highly customizable dashboards to visualize data in a way that best suits their specific needs and preferences.
• Integration with Adobe Suite
  Seamlessly integrates with other Adobe products like Adobe Marketing Cloud, enhancing the overall functionality and user experience.
• Powerful Predictive Analytics
  Uses machine learning and AI to offer predictive analytics, helping businesses forecast future trends and behaviors.
• Robust Reporting Tools
  Comes with a variety of built-in and customizable reporting options to meet diverse analytical needs.

Possible disadvantages of Adobe Analytics

• High Cost
  Adobe Analytics can be expensive, making it less accessible for small businesses or organizations with limited budgets.
• Steep Learning Curve
  The platform is highly sophisticated and can be difficult for new users to learn and navigate without proper training.
• Complex Implementation
  Setting up Adobe Analytics can be complex and time-consuming, often requiring specialized knowledge or third-party assistance.
• Limited Customization Options in Some Areas
  While highly customizable in many respects, there are areas where users may find limitations that require workarounds.
• Performance Issues
  Some users have reported performance issues, particularly when working with large datasets or complex queries.
• Customer Support
  Though generally reliable, Adobe’s customer support can sometimes be slow to respond, which may delay resolution of urgent issues.

Glass Analytics features and specs

• Sessions & Views
  Tracks visitor sessions and page views to provide essential website traffic data.
• One-click segmentation
  Instantly filter and analyze data with a single click for faster insights.
• Time on page
  Measures how long visitors spend on each page to gauge content engagement.
• Scroll Depth
  Tracks how far users scroll down pages to understand content consumption patterns.
• Entries & Exits
  Identifies where visitors enter and leave your site to optimize user journeys.
• Next Page/Prev Page Queries
  Shows navigation patterns between pages to understand user flow.
• CSV Export
  Enables downloading analytics data in CSV format for further analysis.
• Search
  Helps quickly find specific metrics or pages in your analytics dashboard.
• UTM Tags
  Tracks campaign parameters to measure marketing effectiveness.
• Realtime data
  Provides immediate visibility into current site activity and visitor behavior.
• Country - Geolocation
  Displays visitor locations to understand geographic distribution.
• Device Type
  Breaks down traffic by device category (desktop, mobile, tablet).
• Browser Type
  Shows which browsers visitors use to access your site.
• Instant filters
  Allows rapid data filtering to focus on specific metrics or segments.
• Click Heatmaps
  Visualizes user interactions through color-coded overlays to identify engagement hotspots.
• Public Analytics
  Option to make analytics publicly viewable for transparency.
• External Link Tracking
  Monitors clicks on links leading to external websites.
• Ad Network Detection & Paid Ads Tracking
  Identifies and measures traffic from paid advertising sources.
• E-commerce Revenue Tracking
  Captures and reports on sales and revenue data.
• Form submission tracking
  Records when users submit forms on your website.
• Custom events
  Allows tracking of specific user interactions defined by you.
• File download tracking
  Monitors when visitors download files from your site.
• Google Analytics/Google Tag Manager Datalayer integration
  Integrates with Google's datalayer for seamless event tracking.
• Multi User Collaboration
  Enables team access to analytics with appropriate permissions.
• Shareable Public Analytics
  Creates public dashboards that can be shared with stakeholders.
• Multiple Workspaces/Organisations
  Manages analytics for multiple sites or brands from one account.
• Google Tag Manager support
  Integrates with GTM for easier implementation.
• Parallel Google Analytics tracking
  Works alongside Google Analytics without interference.
• Dark Mode
  Provides a darker interface option to reduce eye strain.
• Light-weight tracking script
  Minimizes impact on page load times with an optimized script.
• Event queueing system
  Ensures events are captured even before tracking script has loaded.
• Bot blocking
  Filters out bot traffic for more accurate analytics.
• Serverless infrastructure
  Utilizes cloud-based architecture for reliability and scalability.
• Asynchronous tracking
  Loads the tracking script without blocking other page resources.
• Smart session anonymization
  Preserves user privacy while maintaining useful analytics.
• Cookie-free analytics
  Operates without cookies to respect privacy and comply with regulations.
• Data encryption
  Secures analytics data with encryption for enhanced protection.
• European Data Isolation
  Keeps data within European servers for regulatory compliance.

What is Adobe Analytics?

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