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Capsule CRM VS Marketo ABM

Compare Capsule CRM VS Marketo ABM and see what are their differences

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Capsule CRM logo Capsule CRM

Online hosted CRM system for individuals, small businesses and sales teams wanting a simple, effective and affordable solution.

Marketo ABM logo Marketo ABM

Focus your marketing efforts on the accounts that matter and drive more revenue with a unified Account-Based Marketing solution.
  • Capsule CRM Landing page
    Landing page //
    2022-01-07
  • Marketo ABM Landing page
    Landing page //
    2021-10-18

Capsule CRM features and specs

  • User-Friendly Interface
    Capsule CRM offers an intuitive and simple interface, making it easy for users to navigate and manage their contacts and sales pipelines without extensive training.
  • Customizable
    Provides custom fields and tags, allowing users to tailor the CRM to their specific business needs and workflows.
  • Integration Capabilities
    Supports a wide range of integrations with other popular business applications, such as G Suite, MailChimp, and Zapier, enabling seamless data flow between platforms.
  • Mobile Access
    Offers mobile apps for both iOS and Android, enabling users to access their CRM data and manage their tasks on the go.
  • Affordable Pricing
    Capsule CRM is priced competitively compared to other CRMs in the market, making it a cost-effective solution for small to medium-sized businesses.
  • Task Management
    Includes robust task management features that allow users to create and assign tasks, set deadlines, and receive notifications to stay on top of their activities.

Possible disadvantages of Capsule CRM

  • Limited Advanced Features
    Might lack some advanced features found in more comprehensive CRM solutions, such as advanced analytics and extensive automation capabilities.
  • Customization Limits
    While it is customizable, the extent of customization may not be sufficient for very complex business processes or larger enterprises.
  • Email Marketing
    Does not include a built-in email marketing tool, requiring users to rely on third-party integrations for email marketing campaigns.
  • Scale Limitations
    May not be ideal for rapidly growing businesses or large enterprises that need more extensive features and scalability options.
  • Integration Depth
    Although it offers several integrations, the depth and functionality of these integrations might not be as advanced or seamless as those offered by other competitors.

Marketo ABM features and specs

  • Integration with Adobe Experience Cloud
    Marketo ABM seamlessly integrates with Adobe Experience Cloud, allowing for cohesive marketing strategies and a unified customer experience across multiple platforms.
  • Comprehensive Analytics
    The platform provides robust analytics and reporting tools, enabling businesses to measure the effectiveness of their account-based marketing campaigns and make data-driven decisions.
  • Personalized Marketing
    Marketo ABM allows for the creation of highly personalized marketing campaigns, tailoring content and messaging to specific accounts for increased engagement.
  • Scalability
    Designed to support businesses of various sizes, Marketo ABM can scale with the needs of your marketing efforts, from small campaigns to extensive enterprise-level strategies.
  • AI-Powered Features
    With AI-driven insights and automation, Marketo ABM offers improved targeting and efficiency in executing campaigns, ensuring better resource allocation.

Possible disadvantages of Marketo ABM

  • Complexity
    The platform can be complex to set up and use, which may require a steep learning curve or additional training for marketing teams.
  • Cost
    Marketo ABM can be expensive, potentially putting it out of reach for smaller businesses or requiring significant budget allocation for larger enterprises.
  • Limited Third-Party Integrations
    While it integrates well with Adobe products, Marketo ABM may have limitations with third-party integrations, which can hinder its use alongside other tools in an existing tech stack.
  • Resource Intensive
    To fully leverage the capabilities of Marketo ABM, significant resources in terms of time and personnel may be needed, which might be challenging for smaller teams.
  • Customization Limitations
    Some users report that there are limitations in customizations, particularly in terms of workflows and reporting, which can restrict tailoring the platform to specific business needs.

Analysis of Capsule CRM

Overall verdict

  • Overall, Capsule CRM is a solid choice for businesses looking for a straightforward yet powerful CRM solution. It provides essential CRM functionalities without overwhelming complexity, making it accessible for teams without extensive technical expertise.

Why this product is good

  • Capsule CRM is considered good due to its user-friendly interface, comprehensive feature set, and scalability for small to medium-sized businesses. It offers an intuitive design that helps users easily manage contacts, sales opportunities, and customer interactions. The platform integrates well with various third-party applications like email and social media, enhancing its utility. Additionally, its robust customization options allow businesses to tailor the CRM to their specific needs.

Recommended for

    Capsule CRM is recommended for small to medium-sized businesses that require a cost-effective CRM solution with a clean interface and essential integrations. It's particularly useful for companies looking to improve their customer relationship management strategies without the need for advanced or industry-specific CRM capabilities.

Capsule CRM videos

+ Add

Capsule CRM Demo

More videos:

  • Review - Capsule CRM Review - Beginner to Expert Guide PREVIEW by Bizversity.com
  • Review - Capsule CRM - Yes it's Simple, But Does is it Enough? (2019 Review)

Marketo ABM videos

No Marketo ABM videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Capsule CRM and Marketo ABM)

Capsule CRM

Marketo ABM

CRM
98 98%
CRM
2% 2
Sales
97 97%
Sales
3% 3
CRM Platforms
100 100%
CRM Platforms
0% 0
Sales Workflow
92 92%
Sales Workflow
8% 8

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Capsule CRM and Marketo ABM

Capsule CRM Reviews

9 Cheap Salesforce Alternatives that Make CRM as Simple as Amazon.com
Yes, Insightly has a free version and Capsule is cheap, but they aren’t even close to being Salesforce alternative. Heck, they can’t even compete against free Bitrix24, because they are too basic.
Source: blog.capterra.com

Marketo ABM Reviews

We have no reviews of Marketo ABM yet.
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Social recommendations and mentions

Based on our record, Capsule CRM seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Capsule CRM mentions (2)

  • Organize Digital Files for Small Office
    Another service, without quoting, is https://capsulecrm.com at $36/mo./user. Source: over 2 years ago
  • Show HN: Simple CRM and Sales Automation
    Speaking for myself, email automations isn't a needed feature. As I said, I deal with a dozen or so clients per year, so it's perfectly doable manually, even considering all other things going on. I got instantly interested in Wobaka because of it's simplicity (take that as a compliment) and the direct to the point approach. I tested several CRMs last year, and the closest to my needs was Capsule CRM[1] — yet it's... - Source: Hacker News / over 3 years ago

Marketo ABM mentions (0)

We have not tracked any mentions of Marketo ABM yet. Tracking of Marketo ABM recommendations started around Mar 2021.

What are some alternatives?

When comparing Capsule CRM and Marketo ABM, you can also consider the following products

Pipedrive - Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.

Leadbook Platform - Leadbook helps sales teams discover new opportunities, build targeted lists in seconds and gain deep insights about their prospects and customers.

Zoho CRM - Omnichannel CRM for Businesses of all sizes

ServiceSource - ServiceSource helps the world’s leading brands grow closer to customers with inside sales, customer success and revenue retention solutions.

Copper - Copper (formerly ProsperWorks) is easy-to-use customer relationship management for small businesses. Capture contacts and sales leads direct from Gmail with our simple CRM.

OnePageCRM - OnePageCRM is a powerful contact management system for small businesses. With this CRM, you can easily focus on what needs to be done next, follow up with every lead and client, keep the team on the same page, and close more deals.

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