Software Alternatives, Accelerators & Startups

Matomo VS umami

Compare Matomo VS umami and see what are their differences

Matomo logo Matomo

Matomo is an open-source web analytics platform

umami logo umami

A simple and open-source own your website analytics.
  • Matomo Landing page
    Landing page //
    2023-10-23
  • umami Landing page
    Landing page //
    2023-05-22

Matomo features and specs

  • Open Source
    Matomo is an open-source platform, allowing for customization and transparency in how data is collected and processed.
  • Data Ownership
    Users have full ownership of their data, ensuring that no third-party entities have access to sensitive information.
  • Privacy Compliance
    Matomo is designed with privacy in mind, making it easier to comply with GDPR, CCPA, and other data protection regulations.
  • Self-Hosting Option
    Matomo can be self-hosted, giving users complete control over their data security and server environment.
  • Feature-Rich
    The platform offers a wide range of features, including A/B testing, heatmaps, session recording, and more.
  • Community Support
    A large community of users and developers contributes plugins, improvements, and support, enriching the ecosystem.

Possible disadvantages of Matomo

  • Complex Setup
    The initial setup, especially for self-hosted versions, can be complex and time-consuming, requiring technical expertise.
  • Resource Intensive
    Running Matomo, particularly its self-hosted version, can be resource-intensive, requiring significant server capabilities.
  • Cost for Advanced Features
    While the basic version is free, advanced features and cloud hosting come at a cost, which might be expensive for small businesses.
  • Limited Integrations
    Matomo offers fewer integrations with other marketing and analytics tools compared to some other platforms like Google Analytics.
  • Learning Curve
    New users may find the interface and advanced features challenging to learn and navigate initially.
  • Performance Issues
    Some users report performance issues, particularly with large volumes of data or on less powerful servers.

umami features and specs

  • Streamlined Content Management
    Umami offers a user-friendly interface that simplifies managing articles, pages, and multimedia content. Its intuitive design makes it easy for users to organize and publish content efficiently.
  • Flexibility and Customization
    Umami provides robust customization options, allowing users to tailor the platform to their specific needs. This includes custom themes, plugins, and APIs for extended functionality.
  • SEO Optimization
    Umami includes built-in SEO tools to help users optimize their content for search engines, improving visibility and driving organic traffic.
  • Multilingual Support
    The platform supports multiple languages, making it accessible for a global audience and allowing users to reach diverse demographics.
  • Community and Support
    Umami has a supportive community and comprehensive documentation that provides valuable resources and assistance for troubleshooting and development.

Possible disadvantages of umami

  • Learning Curve
    New users might experience a steep learning curve due to the myriad of features and customization options available on Umami, requiring time to become proficient.
  • Server Requirements
    Umami requires specific server configurations to run efficiently, which might pose a challenge for users with limited technical expertise or hosting options.
  • Cost
    While Umami offers powerful features, it can be cost-prohibitive for small businesses or individual users when considering premium plugins and additional functionalities.
  • Maintenance
    Users need to regularly update the system and plugins to ensure security and optimal performance, which can be time-consuming and technically demanding.
  • Limited Built-in Analytics
    The platform's built-in analytics tools may not be as comprehensive as required by data-driven businesses, necessitating third-party integrations for advanced analytics.

Analysis of Matomo

Overall verdict

  • Matomo is a good choice for those who prioritize data privacy and require a comprehensive analytics tool that can be self-hosted. It's especially suitable for organizations hesitant about sharing data with third-party services and for those looking for customizable and transparent analytics solutions.

Why this product is good

  • Matomo is a popular open-source web analytics platform that provides in-depth insights into website traffic, user behavior, conversion rates, and more. It's considered a robust alternative to Google Analytics, with a focus on data privacy, as users can host the platform on their own servers or use Matomo's cloud-based service. Matomo offers features such as heatmaps, session recordings, goal tracking, and more, which can be particularly valuable for businesses looking to gain a detailed understanding of their website performance while maintaining control over their data.

Recommended for

  • Privacy-conscious businesses
  • Web developers
  • Data analysts
  • E-commerce sites
  • Organizations with in-house IT capabilities
  • Government and educational institutions
  • Non-profits looking for cost-effective solutions

Analysis of umami

Overall verdict

  • Yes, Umami is considered good for users who prioritize privacy and want a no-frills analytics tool.

Why this product is good

  • Umami is a simple, privacy-focused web analytics tool. It's open-source and self-hostable, providing insights into website traffic without compromising user privacy. It doesn't use cookies or collect personal data, making it compliant with privacy regulations like GDPR. It's an excellent choice for those looking for a lightweight and straightforward analytics solution.

Recommended for

  • Small to medium-sized website owners
  • Developers seeking a customizable analytics platform
  • Privacy-conscious individuals and organizations
  • Those looking for an alternative to Google Analytics

Matomo videos

WP-Matomo (WP-Piwik) Review: Open Source Analytics For WordPress

More videos:

  • Review - Matomo Analytics - Dashboards
  • Review - AMU WEBD122 - Spohnholtz Piwik Analytics Review
  • Review - What are the differences between Matomo Analytics and Google Analytics
  • Review - Matomo On-Premise installation overview

umami videos

Umami Burger Review

More videos:

  • Review - The Original Umami Burger REVIEWED!!

Category Popularity

0-100% (relative to Matomo and umami)
Analytics
75 75%
25% 25
Web Analytics
73 73%
27% 27
Privacy
100 100%
0% 0
Marketing Analytics
0 0%
100% 100

User comments

Share your experience with using Matomo and umami. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Matomo and umami

Matomo Reviews

Top 5 Plausible Analytics Alternatives in 2024
With advanced web analytics Matomo Analytics also provides eCommerce analytics capabilities.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Matomo, one of the best Plausible analytics alternatives, an open-source analytics platform, prioritizes data ownership and customization. It allows users to host analytics on their servers, ensuring complete control over collected data.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Use Case Example: A healthcare website uses Matomo to securely track user interactions while maintaining strict compliance with health data privacy regulations.
Source: zeabur.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
Piwik PRO offers similar if not same benefits as mentioned above and makret themselves a tool for “Technical Marketers”. If you did not know then let me tell you that Matomo and Piwik PRO both these products emerged from the humble beginnings of the Piwik project but have since charted a slightly different paths.
Source: medium.com

umami Reviews

Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Use Case Example: A portfolio website for a freelance designer utilizes Umami to monitor visitor interactions and optimize content accordingly.
Source: zeabur.com

Social recommendations and mentions

Matomo might be a bit more popular than umami. We know about 86 links to it since March 2021 and only 75 links to umami. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Matomo mentions (86)

  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Another case involves a duo launching an eco-friendly e-commerce website. Using WordPress paired with WooCommerce, they built a fully featured site with a sustainable operational model. Enhanced analytics from Matomo brought data-driven insights and growth strategies to life. This project highlights the benefits of cost-effective, community-driven solutions in the competitive e-commerce landscape. - Source: dev.to / 28 days ago
  • 10 of the Best Web Analytics Tools for React Websites
    As an open-source cloud and on-premise tool, Matomo gives users complete control over their data, allowing them to host it on their servers and comply with privacy regulations such as GDPR. - Source: dev.to / 2 months ago
  • Indie Hacking with Open Source Tools: Innovating on a Budget
    Analytical tools like Matomo provide critical insights into user behavior and site performance. - Source: dev.to / 3 months ago
  • Show HN: Vince – A self hosted alternative to Google Analytics
    Matomo is another one… https://matomo.org/. - Source: Hacker News / 6 months ago
  • 🔥Matomo 5 UPGRADE - A step-by-step GUIDE 🤌
    Matomo just released their major v5 upgrade with following key improvements:. - Source: dev.to / over 1 year ago
View more

umami mentions (75)

  • Your Guide To Using Open Source Software as an Indie Developer
    There was a time when open source software meant “functional, but clunky.” That’s changed. Tools like Plausible (analytics), N8N (automation), Umami (web stats), and Vaultwarden (password manager) are beautifully built, stable, and powerful. Many match or even beat their commercial alternatives. - Source: dev.to / 7 days ago
  • How do I use Vercel to host Umami?
    Basically Umami is open-source tool that allows us - content creators collect data about our users. For example, I like to track the way users come to my blog or most popular articles, so I can modify pinned ones. Also, it's focused on privacy. For example, user data are analyzed by default, also there is no cross-site tracking, so umami tracks users only on a particular website. - Source: dev.to / about 2 months ago
  • Umami is a simple, fast, privacy-focused alternative to Google Analytics
    You can see the influx of presumably hackernews visitors (through GitHub/Google) on the demo instance that's linked from their website :) https://umami.is/. - Source: Hacker News / 4 months ago
  • Ask HN: Which analytics platform do you use?
    Update: for now I've decided on Umami, it works pretty well for what I need https://umami.is/. - Source: Hacker News / 7 months ago
  • This Next.js blog template is awesome.
    Multiple analytics options including Umami, Plausible, Simple Analytics, Posthog and Google Analytics. - Source: dev.to / 8 months ago
View more

What are some alternatives?

When comparing Matomo and umami, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Plausible.io - Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺

Fathom Analytics - Simple, trustworthy website analytics (finally)

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Simple Analytics - The privacy-first Google Analytics alternative located in Europe.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

OSZAR »