Software Alternatives, Accelerators & Startups

SE Ranking VS SEMRush

Compare SE Ranking VS SEMRush and see what are their differences

SE Ranking logo SE Ranking

All-in-One cloud-based SEO software for agencies, marketing teams and webmasters

SEMRush logo SEMRush

All-in-one Marketing Toolkit for digital marketing professionals.
  • SE Ranking Landing page
    Landing page //
    2022-03-12
  • SEMRush Landing page
    Landing page //
    2024-08-24

SE Ranking features and specs

  • User-Friendly Interface
    SE Ranking has an intuitive, easy-to-navigate interface that allows users, including beginners, to manage their SEO efforts without feeling overwhelmed.
  • Comprehensive Keyword Tracking
    The platform offers robust keyword tracking features, enabling users to monitor their SEO performance for various search engines and regions.
  • All-in-One SEO Toolset
    SE Ranking provides an extensive range of SEO tools, including website audit, backlink analysis, competitive research, and keyword suggestion tools, all under one subscription.
  • Affordable Pricing
    Compared to other SEO tools, SE Ranking is competitively priced, offering various pricing plans suitable for different levels of users from freelancers to enterprises.
  • White-Label Reporting
    The platform offers customizable, white-label reports which are beneficial for agencies needing to present SEO performance data to clients under their own brand.
  • Regular Updates and Features
    SE Ranking continuously updates its features and tools, ensuring users have access to the latest SEO techniques and capabilities.
  • Strong Customer Support
    The platform offers reliable customer support with multiple channels, including live chat, email, and an extensive knowledge base.

Possible disadvantages of SE Ranking

  • Data Accuracy
    Some users have reported occasional discrepancies in data accuracy, particularly in keyword ranking results which might differ from other SEO platforms.
  • Limited Integration Options
    Compared to some competitors, SE Ranking offers fewer integration options with other marketing and productivity tools, potentially limiting streamlined workflows.
  • Learning Curve for Advanced Features
    While the basic functions are user-friendly, mastering some advanced features may require additional time and learning for new users.
  • Interface Speed
    At times, the platform's interface can be slower, particularly when processing large amounts of data or running comprehensive website audits.

SEMRush features and specs

  • Comprehensive SEO Toolkit
    SEMRush provides a wide range of tools for keyword research, competitive analysis, backlink analysis, site audit, and more, making it a one-stop-shop for all SEO needs.
  • Accurate Data
    Known for providing accurate and updated data which is crucial for making informed SEO decisions.
  • Competitive Analysis
    Offers extensive competitor analysis features, helping businesses understand their competitors' strategies and improve their own.
  • In-depth Reports
    Creates detailed reports that offer valuable insights into performance metrics and areas for improvement.
  • User-friendly Interface
    The platform is designed with a user-friendly interface, making it accessible even for beginners in SEO.

Possible disadvantages of SEMRush

  • Pricing
    SEMRush pricing can be relatively high, especially for small businesses and freelancers.
  • Learning Curve
    Despite being user-friendly, the sheer depth of features can present a steep learning curve for new users.
  • Data Limits
    Certain features and data exports are limited based on the subscription plan, which can be restrictive for high-volume users.
  • Customer Support
    While customer support is generally good, some users have reported slow response times during peak periods.
  • Occasional Inconsistencies
    Some users have reported occasional inconsistencies in search volume and backlink data.

Analysis of SE Ranking

Overall verdict

  • SE Ranking is generally considered a good choice for businesses looking for an all-in-one SEO platform. Its combination of comprehensive features, ease of use, and competitive pricing makes it a strong contender in the SEO software market.

Why this product is good

  • SE Ranking is a comprehensive SEO software that is often praised for its user-friendly interface and extensive feature set. It offers a wide range of tools including keyword rank tracking, website audit, backlink monitoring, competitive analysis, and more. Many users appreciate its affordability compared to other SEO tools and the accuracy of its data. Additionally, SE Ranking provides flexible pricing plans that cater to businesses of all sizes.

Recommended for

    SE Ranking is recommended for small to medium-sized businesses, digital marketing agencies, and SEO professionals who need a full-featured SEO tool without the high cost often associated with enterprise-level solutions.

Analysis of SEMRush

Overall verdict

  • SEMRush is considered an excellent tool for digital marketers due to its wide range of features and reliable data. It is especially beneficial for businesses and marketers who want to enhance their SEO strategies and gain a competitive edge in the digital space. While it can be on the pricier side, the value it provides in terms of actionable insights and enhanced marketing strategies justifies the investment for many users.

Why this product is good

  • SEMRush is a comprehensive digital marketing tool that is highly regarded for its robust features designed to improve online visibility and optimize content marketing strategies. It offers extensive SEO tools, including keyword research, site auditing, competitor analysis, and backlink tracking. Additionally, SEMRush provides tools for PPC campaigns, social media monitoring, and content optimization. Its user-friendly interface and detailed analytics make it a favorite among digital marketers seeking data-driven insights to boost their online performance.

Recommended for

    SEMRush is particularly recommended for SEO specialists, digital marketing agencies, content marketers, and businesses of all sizes who are serious about improving their search engine rankings and digital marketing strategies. It is also suitable for PPC managers and social media strategists who need comprehensive tools for campaign analysis and tracking.

SE Ranking videos

SE Ranking Tutorial | SEO Software For Website Owners

More videos:

  • Review - SE Ranking Review: Pros, Cons, and Alternatives
  • Review - SE Ranking Review + Secret Coupon 2016 Watch Before you buy SEO Rank Tracker

SEMRush videos

SEMRush Review 2020 ☑️ Best Keyword Research Tool in 2020? 😱 SEMRush Tutorial

More videos:

  • Tutorial - SEMRush Review 2019 and Full SEMRush Tutorial on How to Use SEMRush
  • Tutorial - SEMRush Review and Tutorial: How Good Is It Really?

Category Popularity

0-100% (relative to SE Ranking and SEMRush)
SEO
29 29%
71% 71
SEO Tools
26 26%
74% 74
Content Marketing
32 32%
68% 68
SEO Platform
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare SE Ranking and SEMRush

SE Ranking Reviews

The 16 Best Moz Alternatives for Every Budget 
Unlike Moz, SE Ranking doesn’t have a free version. After your two-week free trial, you’ll have to pay to keep using it or lose all your data. And the Agency Pack is only available for Pro and Business plan users.
10 Moz Pro Alternatives in 2025 [Free and Paid]
SE Ranking offers a broad set of tools with an emphasis on ease of use and affordability, making it ideal for small to medium-sized businesses. Its comprehensive features are particularly attractive to those who want a full-featured SEO platform without breaking the bank.
10 SE Ranking Alternatives in 2025 [Free and Paid]
Ubersuggest is a user-friendly SEO platform that includes essential features like keyword research, site audits, and backlink analysis. As an alternative to SE Ranking, Ubersuggest offers a simple, cost-effective solution for users who need basic SEO functionalities without the complexity of more advanced tools.
The best alternatives to SE Ranking in 2024
SEO ForThe best alternatives to SE Ranking in 2024Have you tried SE Ranking and it didn't quite convince you?In this post, I bring you 7 SEO tools that rival SE Ranking and might better suit your way of working.After trying them out, I'll honestly tell you what I liked most about each of them.And also what I didn't like, because knowing the drawbacks is essential before...
Source: dinorank.com
10 Best Serpstat Alternatives in 2024
SE Ranking is the second best Serpstat Alternative and it is an SEO toolkit which helps you to increase the ranks in search engines. With the help of SE Ranking you can track your rankings, keep check on your backlinks, run a full website audit and can even check each single page for SEO.

SEMRush Reviews

  1. fraserstewart
    · CCO at Lyfeguard ·
    Fantastic platform but introduce a ‘starter tier’

    Can’t knock the platform - it’s great. I feel like they should have a paid-for offering at a lower price point, however. Strongly recommend!

  2. Mohit Gupta
    · Small Business Owner at SmokeHub ·
    Easy to use with limited trail but prices are high expensive - Semrush

    Semrush is very popular and next level performance tool which varies competitors, analyzes and tracking of any domain website, which provides you full information what's the position of the website, overall traffic, etc. This tool is easy to use with limited trial 7 days, after the trial ends, has limited features work on free plan. There plans are very expensive, not affordable at purchasing price plans.

    In my experience, semrush is very costly and high level of experience.

    🏁 Competitors: Ahrefs, Moz, SE Ranking, Marketing Miner
    👍 Pros:    Real-time analytics|Excellent features|Simple yet powerful and efficient tool
    👎 Cons:    Pricing is too high|Limited features with free plan.
  3. Dorian Leone
    · Webmaster at Competitive Insight ·
    Great keyword tracking platform, shame they removed the display advertising report

    SEMrush provides a great central hub for adding your websites as projects which can be tracked, audited and measured for visibility over time. I've used the platform across many roles and found the only recent drawback was the removal of their display advertising competitor reports.

    🏁 Competitors: Serpstat

The 16 Best Moz Alternatives for Every Budget 
If you run local SEO campaigns, Semrush has a whole set of tools called Semrush Local that are just for that purpose. You can add this tool kit on to a standard Semrush subscription or purchase it separately.
10 SE Ranking Alternatives in 2025 [Free and Paid]
SEMrush is ideal for users who need a comprehensive suite that goes beyond SEO, including content marketing and PPC management, making it perfect for digital marketers with diverse needs. Its extensive feature set offers a broader range of capabilities compared to SE Ranking.
10 Moz Pro Alternatives in 2025 [Free and Paid]
SEMrush is an all-in-one marketing platform that offers a broader range of tools compared to Moz Pro. SEMrush includes features such as keyword research, site audits, and backlink analysis, but it also extends into content marketing, social media management, and PPC.
Top 5 SEO Automation Tools for Agencies
By now, you’ve seen how each of these top SEO automation tools can help your agency thrive in 2025. The right choice for you depends on your agency’s focus and challenges. If you need to quickly optimize on-page elements at scale, a tool like ClickRank or Alli AI might be your best bet for automating those tasks. If you’re looking for a complete done-for-you AI assistant,...
Screaming Frog Alternative
SemRush - SemRush’s technical SEO tools will allow you to crawl your website similar to Screaming Frog. SemRush also provides comprehensive keyword research tools of course, and a powerful toolset for any SEO. Pricing starts at $139.95 per month for one user.
Source: metamonster.ai

Social recommendations and mentions

SEMRush might be a bit more popular than SE Ranking. We know about 18 links to it since March 2021 and only 16 links to SE Ranking. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

SE Ranking mentions (16)

  • Best alternatives to SEMRush?
    Https://raventools.com - used it waaay back, since been acquired by TapClicks -not sure if that's a good thing or a bad thing Https://serpstat.com - see this one get mentioned quite a bit; never used tho Https://www.link-assistant.com - has been around for a while Https://seranking.com - has grown beyond just ranking tools Https://cognitiveseo.com - I've heard some decent SEOs rave about this... Source: about 2 years ago
  • SE Ranking vs Surfer SEO. The best content editor for SEO
    1) SE Ranking is an SEO multi-tool designed for solo webmasters and large marketing agencies. In a nutshell, it analyzes and provides optimization tips on web resources with the goal of increasing their search rankings. A couple of weeks ago, the functions of this platform were expanded to include content analysis. And imho it turned out incredibly well. Source: about 2 years ago
  • Considering the best Ahrefs alternatives in 2023
    It’s logical that at this moment the question of alternatives arises and such players as Semrush, SE Ranking, MOZ, Screaming Frog take front position since everyone wants to understand which tool is the best alternative to Ahrefs. I remember the times of Alexa and how the SEO market was divided into "before" and "after". It was a time when a swift decision had to be made, and many of us did so in favor of Ahrefs.... Source: over 2 years ago
  • How to audit a website. Fundamentals and explanations
    Let's try to conduct a simple audit of Apple. I will use the SE Ranking website audit tool, but you can use any other platform. Fortunately, the market of SEO tools is very wide. Source: over 2 years ago
  • How to hide AI text from search engines. The hypothesis of using multiple SEO tools (Prepostseo and SE ranking)
    3) Rewriting an already edited text using second tools (let's say SE ranking). Source: over 2 years ago
View more

SEMRush mentions (18)

  • SEO 101: A Fun and Easy Guide to Crushing It in Digital Marketing
    Unveiling the Advanced SEO Strategies: 1. Strategic Keyword Domination: Identify high-value, long-tail keywords relevant to your niche. Leverage keyword mapping to align content with specific stages of the customer journey. Tools like Ahrefs and SEMrush offer advanced keyword research capabilities. 2. Content Excellence Beyond Basics: Craft content that not only targets keywords but provides value and... - Source: dev.to / over 1 year ago
  • Research tools for niche/product competition?
    I use SEMRush (semrush.com/) a lot when researching a niche. I would input the URL of a competitor, and then examine "competitors of organic key words" -- to find related websites that compete with the input URL website. I would spent hours and hours in researching and documenting a list of competitors in different niches. Source: almost 2 years ago
  • The blackout isn’t just for subreddits. Users need to participate too.
    Https://www.similarweb.com/ and https://semrush.com they are not 100% accurate but they are a good indicator. Source: about 2 years ago
  • How is your content production workflow?
    Each day that I write, I create the post directly in Wordpress. I use Surfer for Content optimization and sometimes SEMrush to help with keyword research, but I’m not super strict about following the suggestions. I try to keep it as natural as possible. Source: about 2 years ago
  • Need to up my SEO game.
    If you're looking to up your SEO game, there are several strategies you can try. One approach is to conduct thorough keyword research to identify the phrases and terms your target audience is using to search for businesses like yours. Tools like SEMrush and SurferSEO can be helpful. From there, you can optimize your website content, including titles, meta descriptions, and body copy, to incorporate these keywords... Source: about 2 years ago
View more

What are some alternatives?

When comparing SE Ranking and SEMRush, you can also consider the following products

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

Serpstat - Serpstat is the Swiss army knife for automating SEO processes. With a suite of powerful modules, you can track your performance, analyze your competitors, research keywords and backlinks, audit your website, and so much more.

SEO PowerSuite - Get all SEO tools in one pack - download free edition of SEO PowerSuite and get top 10 rankings for your site on Google and other search engines!

Ubersuggest - Want more traffic? Ubersuggest shows you how to win the game of SEO. Just type in a domain or a keyword to get started.

SimilarWeb - SimilarWeb.com is a website analysis tool that gives you analytics information for any website.

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