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ZoomInfo VS LinkedIn Sales Navigator

Compare ZoomInfo VS LinkedIn Sales Navigator and see what are their differences

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ZoomInfo logo ZoomInfo

ZoomInfo is a B2B database providing detailed business information on people and companies.

LinkedIn Sales Navigator logo LinkedIn Sales Navigator

Sales tool for LinkedIn users.
  • ZoomInfo Landing page
    Landing page //
    2023-03-19
  • LinkedIn Sales Navigator Landing page
    Landing page //
    2023-06-19

ZoomInfo features and specs

  • Comprehensive Database
    ZoomInfo offers an extensive and up-to-date database of business contacts, giving users access to valuable information for lead generation and market research.
  • Advanced Search Filters
    The platform provides advanced search filters that allow users to easily find specific contacts or companies based on various criteria such as location, industry, and company size.
  • CRM Integration
    ZoomInfo integrates seamlessly with popular CRMs like Salesforce, making it easy to import contact information and streamline sales and marketing workflows.
  • Data Accuracy
    The platform is known for its high data accuracy and regular updates, ensuring that users have the most current and reliable information.
  • Enrichment Tools
    ZoomInfo offers data enrichment tools that help users to fill in missing information and improve the quality of their existing contact data.

Possible disadvantages of ZoomInfo

  • Cost
    ZoomInfo can be expensive, especially for small businesses or startups that may have limited budgets for software and tools.
  • Data Privacy
    There are concerns regarding data privacy, as ZoomInfo collects and sells contact information, which might not always be compliant with all data protection regulations.
  • Learning Curve
    The platform can have a steep learning curve, requiring new users to spend some time to fully understand and utilize its features effectively.
  • Occasional Data Inconsistencies
    Despite its high data accuracy, users may occasionally encounter outdated or incorrect information in the database, necessitating additional verification.
  • Customer Support
    Some users have reported that ZoomInfo's customer support can be slow or unresponsive, which can be frustrating when trying to resolve issues quickly.

LinkedIn Sales Navigator features and specs

  • Advanced Lead and Company Search
    Sales Navigator provides sophisticated search capabilities to find leads and companies with precision, tailored to specific criteria such as industry, job function, and geography.
  • Lead Recommendations
    The platform offers automated and personalized lead recommendations based on your preferences and past interactions, helping you discover potential clients you might have overlooked.
  • CRM Integration
    Sales Navigator can be integrated with popular CRM systems like Salesforce, making it easier to manage leads and synch profiles and activities between platforms.
  • InMail Messaging
    It provides users with a certain number of InMail credits, enabling them to directly message prospects even if they are not connected, which opens up more avenues for outreach.
  • Extended Network Visibility
    Users can see more detailed information about profiles beyond their immediate network, including second and third-degree connections, facilitating better relationship-building and networking.
  • Real-time Insights and Activity Updates
    Sales Navigator offers real-time updates on your saved leads and accounts, including job changes, company news, and shared content, which can be crucial for timely engagement.

Possible disadvantages of LinkedIn Sales Navigator

  • Cost
    Subscriptions can be expensive, especially for small businesses or individual sales professionals, with plans starting at a few hundred dollars per year.
  • Learning Curve
    The platform can be somewhat complex and may require a significant time investment to learn and use effectively, especially for those not familiar with advanced LinkedIn features.
  • InMail Limitations
    The number of InMail messages you can send is limited by your subscription level, which might restrict outreach capabilities for active sales teams.
  • CRM Sync Issues
    While Sales Navigator integrates with CRMs, some users might experience occasional synchronization issues or data mismatches, requiring additional manual data entry.
  • Overwhelming Volume of Data
    The sheer amount of data available can be overwhelming and might lead to decision paralysis if not managed effectively through careful targeting and filtering.
  • Dependence on LinkedIn Usage
    The tool is highly reliant on LinkedIn's network and user activity. If the target audience is not active on LinkedIn, the effectiveness of Sales Navigator diminishes significantly.

Analysis of ZoomInfo

Overall verdict

  • ZoomInfo is considered a good tool for businesses in need of extensive and accurate business data, particularly in the B2B sector. It is praised for its vast and continuously updated database, though it might be seen as expensive for smaller businesses. Additionally, some users raise concerns about data accuracy and privacy. Overall, if data quality and comprehensive contact information are a priority, ZoomInfo is a solid choice.

Why this product is good

  • ZoomInfo is generally regarded as a valuable resource for sales and marketing professionals due to its comprehensive database of business contacts and company information. It offers detailed profiles, direct contact details, and insights that can enhance lead generation and market research efforts. Users appreciate its advanced search filters, integration capabilities with CRM systems, and the ability to access real-time updates on company and industry changes.

Recommended for

  • Sales teams looking to enhance lead generation.
  • Marketing professionals seeking detailed market insights.
  • Recruiters and talent acquisition teams searching for candidate information.
  • Businesses aiming to enrich their CRM data with up-to-date company profiles.

Analysis of LinkedIn Sales Navigator

Overall verdict

  • LinkedIn Sales Navigator is generally seen as a good investment for sales teams looking to leverage social selling and build stronger, data-driven connections with potential clients. It offers a wide range of features designed to enhance sales prospecting and relationship-building efforts.

Why this product is good

  • LinkedIn Sales Navigator is considered a valuable tool for sales professionals due to its advanced search capabilities, lead recommendations, and personalized algorithms that help users identify and connect with potential prospects on LinkedIn. It provides in-depth insights and updates about leads and accounts, which can enhance sales strategies and relationships with clients. Additionally, its integration with CRM systems and other sales tools makes it a seamless part of a sales workflow.

Recommended for

    LinkedIn Sales Navigator is recommended for sales professionals, business development teams, and organizations of all sizes looking to enhance their prospecting strategies and those aiming to establish a strong presence and network on LinkedIn. It's also beneficial for companies seeking tools that can integrate with their existing CRM systems for a streamlined sales process.

ZoomInfo videos

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Is Zoominfo a Good Investment? (Zoominfo Review, Pricing, Options)

More videos:

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  • Review - ZoomInfo Powered by DiscoverOrg Review: by Nancy Nardin of Smart Selling Tools

LinkedIn Sales Navigator videos

+ Add

Why I Stopped Using LinkedIn Sales Navigator

More videos:

  • Review - Quit Wasting Your Money - Use LinkedIn Sales Navigator Effectively
  • Tutorial - How to Use LinkedIn Sales Navigator to Generate Leads?

Category Popularity

0-100% (relative to ZoomInfo and LinkedIn Sales Navigator)

ZoomInfo

LinkedIn Sales Navigator

Lead Generation
79 79%
Lead Generation
21% 21
Sales Tools
73 73%
Sales Tools
27% 27
Email Finder
100 100%
Email Finder
0% 0
B2B
0 0%
B2B
100% 100

User comments

Share your experience with using ZoomInfo and LinkedIn Sales Navigator. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare ZoomInfo and LinkedIn Sales Navigator

ZoomInfo Reviews

  1. Simon
    · Working at Simon ·
    Good, but Not the Best B2B Database

    As a B2B database, ZoomInfo certainly has a lot to offer. Its detailed business information on people and companies is impressive, and I've found it to be a useful resource for researching potential clients and partners.

    However, I do have a few criticisms of the product. Firstly, its pricing is quite steep, especially compared to other B2B databases on the market. This makes it difficult for smaller businesses or startups to justify the cost. Additionally, while the information on ZoomInfo is generally accurate and up-to-date, I have come across a few instances where the information was incomplete or outdated.

    Despite these drawbacks, ZoomInfo is still a good resource for business information. It just might not be the best option out there. If you're willing to pay for a premium service, then ZoomInfo could be worth considering. However, if you're looking for more cost-effective alternatives, there are several options to consider.

    🏁 Competitors: LinkedIn Sales Navigator
    👍 Pros:    Detailed|Accurate
    👎 Cons:    Expensive|Incomplete
Top 10 Lead Generation and Engagement Tools
ZoomInfo is a robust lead generation tool offering comprehensive contact and company data for B2B outreach. It provides sales intelligence to help businesses identify and engage with key decision-makers across industries.
Source: rainex.io
11 Apollo.io Alternatives and Competitors 2024
Based on various factors, such as user reviews and feedback, the leading alternatives to Apollo.io are Zoominfo, Kaspr, Lead411, and Lusha.
Source: evaboot.com
15 Best Apollo.io Alternatives to Find Verified B2B Leads (2024)
ZoomInfo is popular for having a large database of accurate contact information for businesses and organizations worldwide. You can search for various details about your potential customers, like their job titles, roles within the company, and organizational charts.
Source: www.saleshandy.com
20 Best Lead Generation Companies in the USA
With Zoominfo, generating leads has never been easier. This lead generation partner is an established leader in the B2B contact database realm, offering robust tools for sales and marketing professionals. Their platform is driven by advanced AI and a constantly growing database, allowing businesses to connect with the right decision-makers efficiently. From detailed company...
Source: martal.ca
Top 26 Lead Generation Companies of 2023
ZoomInfo is an advanced subscription-based lead generation service. They provide you with accurate, updated, and verified B2B intelligence data gathered from various sources, including news articles, job listings, etc.
Source: salespanel.io

LinkedIn Sales Navigator Reviews

11 Apollo.io Alternatives and Competitors 2024
LinkedIn Sales Navigator is often seen as a competitor to Apollo.io. It’s a platform for building prospecting lists.
Source: evaboot.com
Top 26 Lead Generation Companies of 2023
Do you need a powerful B2B lead generation platform that lets you leverage LinkedIn’s professional community of more than 700 million members? Then it’s high time you get your hands on LinkedIn Sales Navigator.
Source: salespanel.io
Top 13 ZoomInfo Alternatives
ProsSalesforce integration. Allows for filtering company searches with very specific criteriaConsDoesn’t have a lot of data on smaller companies. Sometimes shows info that is not consistent with companies’ LinkedIn accountsEase of useCompany Search Module makes it easy to search for companies. Clean UI that is easy to navigate and learn quicklyPricingBy quote. No free trial...
Source: taskdrive.com

Social recommendations and mentions

ZoomInfo might be a bit more popular than LinkedIn Sales Navigator. We know about 5 links to it since March 2021 and only 4 links to LinkedIn Sales Navigator. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

ZoomInfo mentions (5)

  • Vendor annoyance phone calls
    For the phone calls - there's a decent chance they got your number from zoominfo.com - you can go there and request to be removed. Source: almost 2 years ago
  • Forward spam emails back to sender!
    I just found a few data collator sites, zoominfo.com and signalhire.com are just two - they seem to scrape sites like Linkedin etc and collate everything. Personal numbers can be found pretty easily, if you've ever signed up for a business identification number it could be there, could be in a data leak somewhere - these companies are pretty shady and will buy data from places to just get a lead. Source: over 2 years ago
  • Finding Suppliers Recommendation For New Business Owners
    I currently use: thomasnet.com, zoominfo.com, and selletonline.com. Source: almost 3 years ago
  • Reputable places to get email contacts?
    Zoominfo.com is used by larger companies. Source: almost 3 years ago
  • Considerations for choosing an installer? Experiences with Suntuity?
    I suppose the easiest way is to just search the company on the intrawebs and see what their web site pulls up. You can kind of tell from there and their Yelp reviews/Google reviews, if they are their own company or some kind of contractor type company. I also used zoominfo.com to get a sense of how big the company was. You'll probably be able to tell from there if they are their own company or part of a larger... Source: over 3 years ago

LinkedIn Sales Navigator mentions (4)

  • LinkedIn
    Try Sales Nav tool. Simple to integrate https://business.linkedin.com/sales-solutions/sales-navigator. Source: almost 2 years ago
  • LinkedIn Premium
    Skip Premium and get Navigator. It's an easy tool to find the power within a company, engage leaders, and get more robust company information/news. I use this on a regular basis to engage my peers within our clients and stay on top of their company news - https://business.linkedin.com/sales-solutions/sales-navigator. Source: almost 2 years ago
  • How to Automate LinkedIn to Get Rid of the Boring Stuff
    If you’re using LinkedIn for business purposes, you’ll likely want to start by finding people who could benefit from your products or services. Since you’ll likely be looking for people in a specific industry or who work in a specific field, you can use tools like LinkedIn’s advanced search feature or LinkedIn Sales Navigator to search for people based on their name, industry or location. Once you’ve found the... - Source: dev.to / over 2 years ago
  • LinkedIn is a cringefest but it works for B2B startups - Here's what you need to do to generate leads and get clients
    Https://business.linkedin.com/sales-solutions/sales-navigator - LinkedIn Sales Navigator is worth it for the search functionality. The LSN messages are worth close to zero. They just don't convert. So I wouldn't recommend buying it if you wanted to send more messages. Source: about 4 years ago

What are some alternatives?

When comparing ZoomInfo and LinkedIn Sales Navigator, you can also consider the following products

Apollo.io - Apollo’s predictive prospecting, sales engagement, and actionable analytics help the teams to reach its full revenue potential.

DiscoverOrg - DiscoverOrg is an IT sales intelligence platform providing technology marketers access to data, IT org charts, and real time projects.

Hunter.io - Find all the email addresses related to a domain

Clearbit - Clearbit provides Business Intelligence APIs

Lusha - Search less. Sell more.

InsideView - InsideView aggregates and curates all the company and contact data, news and social insights, and professional connections you need to do business better.

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