Software Alternatives, Accelerators & Startups

Salesforce VS Adobe Marketo Engage

Compare Salesforce VS Adobe Marketo Engage and see what are their differences

Salesforce logo Salesforce

CRM software solutions and enterprise cloud computing from salesforce.com, the leader in CRM and platform as a service.

Adobe Marketo Engage logo Adobe Marketo Engage

Adobe Marketo Engage is a tool that offers multi-channel marketing automation, campaign and leads nurturing, and analytics.
  • Salesforce Landing page
    Landing page //
    2022-01-04
Not present

Salesforce features and specs

  • Customizability
    Salesforce offers a high degree of customizability, allowing businesses to tailor the platform to meet their specific requirements through custom objects, workflows, and apps.
  • Comprehensive Suite
    The platform provides a wide range of integrated tools for CRM, marketing, sales, service, and more, making it a one-stop solution for various business needs.
  • Third-Party Integrations
    Salesforce supports a vast array of third-party integrations, enabling businesses to seamlessly connect other applications and services they use.
  • User Community and Support
    Salesforce has a large, active user community and extensive support resources, including documentation, webinars, and a customer success team.
  • Scalability
    The platform is highly scalable, making it suitable for businesses of all sizes, from small startups to large enterprises.

Possible disadvantages of Salesforce

  • Cost
    Salesforce can be expensive, particularly for small businesses, as the pricing model includes various modules and add-ons that can add up quickly.
  • Complexity
    The platform's extensive features can make it complex and challenging to navigate, requiring significant training and a learning curve for users.
  • Customization Requires Expertise
    While Salesforce is highly customizable, making full use of this capability often requires specialized knowledge or hiring certified Salesforce consultants.
  • Performance Issues
    Some users have reported performance issues, particularly during peak usage times, which can impact business operations.
  • Overwhelming Options
    The sheer number of features and options available can be overwhelming, which can make decision-making and implementation time-consuming.

Adobe Marketo Engage features and specs

  • Comprehensive Automation Tools
    Adobe Marketo Engage offers robust marketing automation tools that allow users to streamline and automate marketing campaigns, saving time and improving efficiency.
  • Advanced Analytics
    The platform provides advanced analytics and reporting capabilities, helping marketers understand campaign performance and make data-driven decisions.
  • Integration Capabilities
    Marketo integrates seamlessly with a wide range of other applications and platforms, allowing for a more cohesive marketing technology stack.
  • Scalability
    The platform is scalable to accommodate businesses of various sizes, making it a suitable option for both small businesses and large enterprises.
  • Engagement Platform
    The ability to engage across multiple channels (email, social, web) ensures marketers can reach their audiences effectively where they are most active.
  • Comprehensive Suite
    Marketo offers a broad range of marketing automation tools that cover email marketing, lead management, consumer marketing, customer base marketing, mobile marketing, and more.
  • Advanced Lead Management
    Marketo provides sophisticated lead scoring and nurturing capabilities, helping businesses effectively manage and convert leads throughout the sales funnel.
  • Analytics and Reporting
    The platform comes with robust analytics and reporting features, offering detailed insights into campaign performance, customer behavior, and ROI.

Possible disadvantages of Adobe Marketo Engage

  • Cost
    Adobe Marketo Engage can be expensive, particularly for smaller businesses or startups, due to its subscription and implementation costs.
  • Complexity
    The platform can have a steep learning curve for new users, requiring time and resource investment to fully understand and utilize its features.
  • Customization Limitations
    While Marketo offers many features, some users find limitations in customization, particularly in terms of tailoring certain functions to specific business needs.
  • Support and Customer Service
    Some users report that customer support can be slow or less responsive, which can be a drawback when encountering urgent issues.
  • User Interface
    Despite its functionality, the user interface can feel outdated and less intuitive compared to other modern marketing platforms.
  • Customer Support
    While Marketo offers customer support, some users have reported slow response times and resolution delays, which can be frustrating during critical campaigns.

Analysis of Salesforce

Overall verdict

  • Salesforce is generally considered a good choice for businesses seeking a robust and flexible CRM solution, though it is important for each organization to evaluate their specific needs and budget before committing.

Why this product is good

  • Salesforce is a leading customer relationship management (CRM) platform known for its comprehensive set of cloud-based tools that help businesses manage their customer data, sales processes, and marketing efforts.
  • It offers scalability, allowing businesses to start with basic functionalities and expand as needed.
  • The platform provides a wide range of integrations and customizations, enabling it to work well with various business applications and workflows.
  • Salesforce has an active user community and strong support networks, making it easier for organizations to adopt and troubleshoot the system.

Recommended for

  • Businesses looking for a scalable and customizable CRM platform.
  • Organizations that require a comprehensive suite of cloud-based sales, service, marketing, and collaboration tools.
  • Companies that want to leverage AI-driven insights and analytics to enhance customer relationships.
  • Enterprises with complex integrations requirements or specific customization needs.

Analysis of Adobe Marketo Engage

Overall verdict

  • Overall, Adobe Marketo Engage is a highly reputable and effective marketing automation platform. It is particularly well-suited for medium to large enterprises that require advanced features and scalability. However, it may have a steeper learning curve and higher costs compared to some alternative solutions, making it potentially less ideal for smaller businesses or those with limited budgets.

Why this product is good

  • Adobe Marketo Engage is considered a robust marketing automation platform because it offers a comprehensive suite of tools for lead management, email marketing, and analytics. Its integration capabilities with other Adobe tools and various third-party applications make it a versatile solution for many marketing needs. Additionally, it provides a sophisticated set of features for campaign management, nurturing, and personalization, which are essential for businesses looking to automate and optimize their marketing efforts.

Recommended for

    Adobe Marketo Engage is recommended for medium to large businesses, marketing teams looking for a comprehensive and scalable marketing automation solution, and those already using other Adobe products seeking seamless integration capabilities. It is also suitable for companies that need advanced analytics and personalization options to enhance their marketing strategies.

Salesforce videos

Frustrated Review of Salesforce.com 2019 for Small to Medium Business

More videos:

  • Review - HubSpot vs. Salesforce
  • Review - Salesforce CRM - Detailed Review of The CRM Giant (2019)
  • Review - Independent Review of Salesforce CRM Software
  • Review - Salesforce CRM Review 2021 Small Business
  • Review - What is Salesforce (and why is it so good)?
  • Review - Salesforce Review 2023 | CRM Software Analyst's Pros/Cons [1/3]
  • Review - What is Salesforce? | Salesforce in 7 Minutes | Introduction to Salesforce | Simplilearn

Adobe Marketo Engage videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Review - Is Adobe Marketo Engage Right for You? An In Depth Overview
  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison
  • Review - Marketo: My Honest Review & User Experience | Is This the Best Marketing Automation Tool?
  • Review - HubSpot vs Marketo - Which One is Best for Marketing Automation
  • Demo - AI Marketo Review and Demo

Category Popularity

0-100% (relative to Salesforce and Adobe Marketo Engage)
CRM
88 88%
12% 12
Email Marketing
0 0%
100% 100
Sales
100 100%
0% 0
Marketing Automation
26 26%
74% 74

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Salesforce and Adobe Marketo Engage

Salesforce Reviews

  1. andreewikk
    super

    Salesforce is a powerful customer relationship management (CRM) platform, and I have been using it for business for several months now. Overall, I am pleased with the functionality and capabilities it provides.

    Pros: 1. Full customization - Salesforce allows you to adapt the system to any business needs. There are a huge number of customization tools, which makes it universal for different industries. 2. Powerful analytical tools - The platform provides excellent analytics and reporting capabilities. You can easily track the effectiveness of marketing campaigns, analyze customer behavior and build forecasts. 3. Interface - Despite the huge number of functions, the interface is quite intuitive and does not cause difficulties in mastering. Configuration and data management are easy to organize. 4. Integrations - Salesforce supports many integrations with other services and platforms, which simplifies work and allows you to use it in conjunction with other business solutions.

    Cons: 1. High cost - Salesforce can be expensive for small companies. The subscription price, plus additional costs for customization and support, can quickly become significant. 2. Steep learning curve — The sheer amount of functionality can make it difficult for newcomers to get their head around the platform. It takes time to master all of the features. 3. Sometimes feature-heavy — For smaller businesses, some of the features in Salesforce can be redundant and not always necessary. This can cause confusion as you work.

    Overall, Salesforce is a great platform for larger organizations and businesses that need to effectively manage customer data and automate processes. However, for smaller businesses, the cost and complexity can be a barrier. However, if your business is growing, Salesforce is a powerful tool for growth and scaling.


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Source: mriacrm.com
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Salesforce offers fantastic security information software for service operators and agents alike. They get complete visibility into all incidents, customer data, and cases in a single workspace. This provides them with greater context to better deal with a problem. The platform proactively identifies security issues before the customer even notices them.
Top 9 Best Copper CRM Alternatives for Businesses in 2023
Zoho CRM is one of several programs available in Zoho’s app ecosystem, which is similar to Salesforce’s app exchange. Zoho CRM’s reporting is solid, allowing users to report across products, locations, and applications. The CRM provides basic contact management as well as automation, such as transforming website visitors into leads.
Source: magenest.com
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Adobe Marketo Engage Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Social recommendations and mentions

Based on our record, Salesforce seems to be a lot more popular than Adobe Marketo Engage. While we know about 62 links to Salesforce, we've tracked only 1 mention of Adobe Marketo Engage. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Salesforce mentions (62)

  • Salesforce Development Company
    Pletra Technology is a prominent Salesforce Implementation and Development company with the expertise needed to drive Salesforce-powered change in your enterprise. Using the Salesforce.com platform effectively, our consultants can help clients provide innovation and value from customer operations. Source: almost 2 years ago
  • MyDMV Portal has a really suspicious address.
    Maybe I'm just paranoid, but this thing screams "phishing link" to me. Why is this not a subdomain of flhmsv.gov ? Why is it a dot com?? I'd heard things about there being malicious links inserted into legit websites through either a hack or browser malware. Just going to force.com also redirects to salesforce.com , which... doesn't answer any questions at all. Is it just... Like this, or is there something... Source: almost 2 years ago
  • Etrade hangs on login and other pages
    I noticed when I click on manage cookies there is salesforce.com and a few others that I am not sure what they are trying to do but I am sure they have nothing to do with trading. Source: almost 2 years ago
  • Creating a Salesforce Email Report
    Hello! I'm aware that Tableau can capture email activity with EAC. However, I'm looking to add a report within a Salesforce Dashboard. I've attempted to create a report on email messages following the resource on Salesforce.com. But, the results were minimal (657 all-time emails? Since 2017.) For clarity, not for List Emails, just 1-1 sent through Salesforce. Source: over 2 years ago
  • Freelance design contract offer - Regarding the "ownership of work product" - what is really owned? (What are your thoughts on this contract section?)
    It is a fintech company so I do not expect them to, for example, profit much from selling clothes, or posters with my work on it. However, they are interested in the style of branding, illustration and general design of this website https://salesforce.com/ which uses a lot of colourful and playful imagery / illustrations. Source: over 2 years ago
View more

Adobe Marketo Engage mentions (1)

  • Marketing Automation Tools For Business
    Marketo is a platform for marketing automation that provides a number of tools to assist companies in developing and managing their marketing campaigns. Lead management, email marketing, landing pages, and social media marketing capabilities are all included in the platform. In order to assist firms in gauging the success of their marketing initiatives, Marketo also provides sophisticated analytics and reporting... Source: about 2 years ago

What are some alternatives?

When comparing Salesforce and Adobe Marketo Engage, you can also consider the following products

Zoho CRM - Omnichannel CRM for Businesses of all sizes

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Pipedrive - Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Pardot - Salesforce B2B marketing automation

HubSpot CRM - Free CRM software for small businesses.

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