Best Hotjar Alternatives & Competitors in 2025

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Key Google Analytics features:

Comprehensive Data Collection Integration with Other Google Services Free Tier Available Customizable Reports and Dashboards

Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture. .

Key Smartlook features:

Comprehensive Analytics User-Friendly Interface Real-Time Data Cross-Platform Support

freemium

GTM Analytics for the AI Era.

Key TigerEye features:

Cutting-Edge Technology User-Friendly Interface Customizable Solutions Strong Security Features

Try for free paid Free Trial $1250.0 / Monthly (Unlimited Users, Dedicated VPC and full-service onboarding.)

Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Key FullStory features:

Detailed User Insights Easy Integration Robust Search and Segmentation Data Privacy and Security

Mixpanel is the most advanced analytics platform in the world for mobile & web.

Key Mixpanel features:

User-Focused Analytics Event Tracking Advanced Segmentation A/B Testing

Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.

Key Crazy Egg features:

User-Friendly Interface Heatmaps A/B Testing Scroll Maps

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Key Adobe Analytics features:

Comprehensive Data Collection Advanced Segmentation Real-Time Analytics Customizable Dashboards

Matomo is an open-source web analytics platform.

Key Matomo features:

Open Source Data Ownership Privacy Compliance Self-Hosting Option

Open Source

Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

Key Heap features:

Automatic Event Tracking User-friendly Interface Retroactive Analysis Comprehensive Data

Get into the minds of your customers by watching them navigate your site and chatting with them as they do so.

Key Lucky Orange features:

Real-Time Analytics Heatmaps Session Recordings Conversion Funnels

Plausible Analytics is a simple, open-source, lightweight (< 1 KB) and privacy-friendly web analytics alternative to Google Analytics. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺 .

Key Plausible.io features:

Privacy-focused Simple to Use Lightweight Open-Source

Open Source paid Free Trial $9.0 / Monthly (10,000 pageviews)

Simple, trustworthy website analytics (finally).

Key Fathom Analytics features:

Privacy-Focused Simplicity Fast Setup Lightweight Script

Open Source $14.0 / Monthly (100,000 Pageviews)

Google Analytics alternative that shows you exactly how visitors become customers.

Key Glass Analytics features:

Sessions & Views One-click segmentation Time on page Scroll Depth

paid Free Trial $7.5 / Monthly (Plans starting at $7.50/mo for 10,000 pageviews)

LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics.

Key LiveSession features:

Session Replay Filters Segmentation Custom data

Try for free freemium $99.0 / Monthly (10k sessions / unlimited users / 1-month data retention)